This study was held at Fajar and Tribun Timur offices in Makassar. This research is described through texts, discourse practice, and socio-cultural practice by using CDA (Critical Discourse Analysis) from Norman Faircloughs’ model. The model includes textual level, discourse practice level, and socio-cultural practice level. The type of this research is qualitative approach. This approach tries to get closer to what is being studied, that is gender domination in Fajar and Tribun Timur daily newspapers. It aims at in-depth and holistic understanding of gender domination in newspapers. Its flexibility is well suited to make interpretation to describe the facts and the phenomena of gender in newspapers as the way they are based on the data found. The research aims; to identify the domination of gender in Fajar and Tribun Timur daily newspapers, to analyse how gender dominations are expressed in those daily newspapers, and to analyse the effect of gender domination on news stories in those newspapers. The result of this research shows that Fajar and Tribun Timur daily are still male dominated discourse in the news-making process which influences the news stories printed in those newspapers. Gender domination in Fajar and Tribun Timur daily newspapers as a discourse has been proven to affect our views on news stories text, news stories production, and socio-cultural practices.

Gerombolan Pemburu Batu (Stone Hunters) is a community who appreciates the remains of values on historical sites in many regions. The community uses Talents as a form of creativity to reproduce the talents in the form of creative products. These marginal sites—locations unknown to many people—has become main interest for impromptu visits. These visits offer the opportunity to learn cultural literacy in a fun way.

This study aims to look at the application of the application of Reputation Marketing by a Public Figure in maintaining a good image. How does the use of Reputation Marketing in the entertainment industry can affect the continuity of the career of a Public Figure. The careers of a Public Figure who work in the entertainment industry is very vulnerable, if marketing strategies and maintain a good self image are not implemented. This study takes Hilbram Dunar as the subject. He works as a television host, radio host,MC, entertainer and author who began his career in 1996, while maintaining good image to date. With the concept of Reputation Marketing, author examined his personal branding, personal and social life to his choice of words and topics in social media. This research will contribute ideas to the study of communication with the subject about the image, personal branding, reputation marketing and reputation marketing in the era of internet, and provide practical ideas for public figures who work in the entertainment industry. This research is a descriptive study with a qualitative approach. The results of this study found that the application of Reputation Marketing is very appropriate to maintain a good image of a Public Figure who works in the entertainment industry. With the development of technology, especially the new media such as the various social media such as twitter and path, a public figure must have his own positioning of the image that he wants to convey to the public and must maintain consistency. In addition, there are things that must be avoided in order to maintain reputation. Reputation is important for the career of a Public Figure and good image is not easy to maintain. The application of Reputation Marketing for Public Figure has the same function like a product, which is for generating profit. A good image of a Public Figure becomes a commodity which will have an impact on the sustainability of his career.

Human existence shows that there are self-tension and identity crisis. This background displays that humans have been searching for the answers to their essence and meanings for their own existence. There is a paradoxical phenomenon in the lives of humans. On one hand, humans have made effort to fulfill their needs and tendencies through all of their artificially earned achievements and attributes. On the other hand, the various forms of existential realization have created existential tension. Human existence shows a dilemmatic relaity. Humans have caused for their own self-alienation. Why does this human existensial paradoxical phenomenon has to occur? Critical Realism Method used in this qualitative study made effort to answer this central question by revealing the human ontological-existential image based on the dialogical-critical review on Martin Buber and Martin Heidegger’s philosophical thoughts. The result of this study emphasizes on human’s relational “Top Ten”, which eventually leads to the basic principles of “Trias Entitas” as the identity for each human existence.

AQUA as the pioneering bottled water industry in Indonesia created the Ada AQUA Campaign. Ada AQUA Campaign is an informational campaign promoting adequate water consumption to prevent dehydration that can cause lack of concentration. Ada AQUA Campaign was held as a strategic move to secure the future growth of AQUA. This research analyses how Ada AQUA Campaign is produced, circulated and consumed by people especially young people in Indonesia and then achieve its goal through Social Networking Sites (SNS) or three main social media, such as Twitter, Instagram, and Facebook. The competition among bottled water company in Indonesia is getting competitive. Ada AQUA Campaign has received good responses from a lot of people. It can be seen through the use of the hashtag #AdaAQUA in SNS. AQUA has encouraged Indonesian especially young people to join and participate in Ada AQUA Campaign. This campaign targeted 50,000 mentions and reached 450,000 mentions for the hashtag #AdaAQUA. Ada AQUA Campaign became the successful campaign that AQUA ever held. The gap in this research is that there are still a few researcher and public relations practitioner who use Circuit of Culture to analyse cultural experience. This research will contribute to the literature or journal of international public relations. Linking to the new media, this research is using Circuit of Culture as a framework to explain each moment and dig the understanding of how Ada AQUA Campaign is produced, circulated, and consumed by people especially young people in Indonesia.

Creations can become meaningful when there are audience who pay attention towards the products, enjoy and show their appreciation or even evaluation towards them. The meaning produced within a media is considered incomplete without the understanding of the audience and the meaning the audience produces in appreciating as well as responding to the media text. To understand more on the meaning of text media, therefore, it is paramount to consider and gain a thorough understanding of the meaning produced by the media audience through studying the way the audience reads, uses, and responds to the media. Utilizing Hall’s Cultural Studies of dominant and oppositional readings, this paper endeavours to showcase the understanding of audience and how meaning is constructed. Locating the issue of audience research in the context of Halal Cosmetics and the Middle-Class Muslims in Indonesia, a brief overview on the theories of audience is outlined and relevant theories to the case of integrating advertisement in Indonesian cinema is employed.